Jimmy Choo

Jimmy Choo

Jimmy Choo is a contemporary luxury accessories brand that places shoes at the forefront, embodying a bold sense of glamour and an adventurous spirit. The story of the brand began in the early 1990s with a custom shoemaker named Jimmy Choo, who operated in London's East End and catered to the elite, including the iconic Princess Diana. The official company was established in 1996, with Sandra Choi, Mr. Choo's niece, stepping in as Creative Director after leading design efforts at the East End workshop. Even after Mr. Choo's departure in 2001, the brand continued to thrive. Known for their sultry silhouettes, stylish designs, and remarkable Italian craftsmanship, the inaugural collection resonated with a discerning audience and quickly became a hit. Aspiring to build a global luxury enterprise, Jimmy Choo sought external investment, paving the way for significant growth across various product lines, distribution channels, and international markets.