We've handpicked the best of the best boutiques for wedding dresses in Melbourne to help you find the right one for your big day.

How much does it cost to shop a wedding dress?

After years of pinning styles and dreaming about your “I dos,” it’s finally time to pick your wedding dress! While it’s thrilling to start looking, it can also be stressful—wedding dresses tend to be one of the most confusing choices for a bride. What makes it so tricky? Not just the plethora of choices, but deciding your price point as well.

While the national average cost of a wedding dress is $1,631 (including alterations), dress prices are based on various factors and generally range from $500 to $4,000, check here.

Did you know, White is now the overwhelming choice for most American brides, with 4 out of 5 choosing to walk down the aisle in a white gown, a sort of bridal uniform, read here.

What is the average cost of a wedding dress?

There is something extraordinary about walking through the doors of a wedding gown boutique and knowing you could find 'the one' among the racks. 

Buying a wedding dress is unlike purchasing a piece of everyday attire. You're going to be wearing this dress on one of the most important days of your life, and so you'll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices, according to the Vines of the Yarra Valley.

Did you know that for most of history, even Western brides did not wear white. The yellow veil was described as being “the color of flame,” and thus the brides themselves were like torches, bringing light and warmth to their new husbands’ homes, according to JSTOR Daily.

Where can I buy a wedding dress in Melbourne?

Your wedding day is the one time you can truly feel like a princess. Besides planning all the fine details to make the day perfect, the wedding dress is one of the top to-dos for any bride-to-be. After the venue location, the next main thing that you should really take the time to find, is the dress of your dreams.

For thousands of brides across Australia, finding the perfect wedding dress is at the top of the list of things to do when putting together their dream wedding. 

Check our comprehensive list of amazing Melbourne Wedding Dress Stores to help those located in Melbourne, Victoria.

OGLIA-LORO Couture

Born and raised in Melbourne, Australia, Sam Oglialoro pays homage to his heritage. Oglialoro is greatly influenced by the fusion of complementary design elements: opulence and simplicity, delicateness and strength, classical lines and contemporary styling. An OGLIA-LORO creation is synonymous with each of these; it is the epitome of exquisite fashion and sensuality, created for the woman who exemplifies glamour and sophistication.

For real-life wedding dress inspiration check out the Fairly Modern wedding of Charlotte and Jack Viney Wedding at Mitchelton Winery, where the bride wore a regal-inspired gown designed by OGLIA-LORO Couture.   

For the latest news and updates, Like and Follow on Facebook, Twitter, and Instagram.

Romeo Bastone Couture

Romeo Bastone Couture - Bridal Couture Melbourne, is one of Australia's leading Custom Made Designer Bespoke Bridal/Wedding Couture Boutiques. Understated excellence and personal service are the hallmarks of Romeo Bastone Couture.

For real-life wedding dress inspiration check out the Classic Elegance meets Mid-Century Glamour wedding of Elizabeth & Glenn's Wedding at State Library of Victoria, where the bride wore a Grace Kelly’s iconic wedding inspired-gown designed by Romeo Bastone Couture.   

For the latest news and updates, Like and Follow on Facebook and Instagram.

Raffaele Cuica

Specializing in wedding dresses, Raffaele Ciuca is a 4th generation family business celebrating 65 years of experience in bridal. From humble beginnings in men’s tailoring, Raffaele Ciuca has expanded to become Australia’s most trusted and renowned bridal destination. With boutiques in Brunswick and Armadale, our collection is the largest in Australia and features a mix of silhouettes, sizes and styles to suit every bride. 

For real-life wedding dress inspiration check out the romantic and timeless wedding of Deanna and Fontaine's Wedding at Plaza Ballroom, where the bride wore a slim-fitting gown designed by Raffaele Cuica in Armadale.  

For the latest news and updates, Like and Follow on Facebook and Instagram.

Anna Campbell Bridal

Anna Campbell is passionate about creating the most beautiful wedding dresses and bridal accessories, using the most luxurious silks, custom-designed laces and sparkling hand-beaded embellishments. From sunset beaches to lavender fields, from rustic vineyards to enchanted forests, this is where you will find an Anna Campbell Bride, embracing a passion for individuality, romance and sparkly bridal style.

For real-life wedding dress inspiration check out the Bohemian wedding of Brooke and Christopher's Wedding at The Woods of Jervis Bay, where the bride wore a sheer gown designed by Anna Campbell Bridal.   

For the latest news and updates, Like and Follow on Facebook and Instagram.

Leah S Designs

Leah designs and makes an on-trend ready to wear collection of wedding dresses that will not only cast a spell of romance but will transform your body into a bridal goddess. Leah S Designs is one of the largest bridal shops in Victoria.

Only skilled staff to recommend silhouettes to suit your figure and personality without any pressure above all you can try on with no obligation to buy. The only Melbourne wedding shop with the entire Plus Size Perfection collection specializing in fit 16 to 38. 

For real-life wedding dress inspiration check out the classic wedding of Jaclyn & Corey's Wedding at Showtime Events Centre, where the bride wore an off-shoulder gown designed by Leah S Designs.   

For the latest news and updates, Like and Follow on Facebook, Twitter, and Instagram.

Mariana Hardwick

The Mariana Hardwick Boutique is Australia’s leading destination for luxury bridal fashion. Bridal gown collections that speak to the visionary bride. The bride who has a unique style, knows quality and shops sustainably. She sees beyond the conventional wedding dress and seeks inspiration from contemporary global fashion landscape.

For real-life wedding dress inspiration check out the understated elegant wedding of Stacey and Andrew's Wedding at RACV City Club, where the bride wore a full-laced gown designed by Mariana Hardwick.   

For the latest news and updates, Like and Follow on Facebook and Instagram.

Maison Oui

Oui The Label is designed for the modern bride who dresses for herself, seeking a wedding dress that is simple yet elegant, fashionable but timeless. She is a picture of the modern woman who is always her authentic self, exuding effortless cool, and who embraces her femininity.  

Embodying a beautiful mix of tradition and modernity, Chérie by Oui is established for the modern bride who is looking for a wedding gown to surpass her own creative ideas and inspiration. Bringing elevated styling and intricately embellished pieces, reminiscent of bridal couture sensibilities of yesteryear to prêt-à-porter.

For the latest news and updates, Like and Follow on Facebook and Instagram.

d'Italia

Made for the bride who wants luxury fabrics from Europe, d’Italia offers a selection of styles made only from the finest fabrics and embellishments from France and Italy. They also hold a collection with limited stock, so that each bride can enjoy rare finds for their special day.

For real-life wedding dress inspiration check out the Fairly Modern wedding of Solza & Simon's Wedding at Café Heide, where the bride wore a asymmetrical lace dress with silk tulle overlay and satin waist ribbon gown designed by d'Italia.   

For the latest news and updates, Like and Follow on Facebook and Instagram.

Bluebell Bridal by Pronovias

Boasting a huge collection of dresses,the expert team at Bluebell Bridal are ready to go on your journey from the first visit, until your dream dress is ready to be picked up. With collections from designers in Australia, Europe, Canada and the United States, there is sure to be something for everyone.

For real-life wedding dress inspiration check out the Classic wedding of Allison and Ben's Wedding at RACV Healesville, where the bride wore a Audrey Hepburn-inspired gown designed by Bluebell Bridal.   

For the latest news and updates, Like and Follow on Facebook and Instagram.

Luv Bridal & Formal

With over 40 years backing them, Luv Bridal & Formal is one of the most sought-after wedding dress stores Melbourne has to offer.  This amazing bridal boutique has nine stores Australia-wide, stocking some of the best international designer gowns at designer-direct prices. Popular labels include Mia Solano, Pronovias and Madi Lane. And, with a beautiful range of bridesmaid dresses available, Luv Bridal & Formal is the one-stop shop for all your formal wear needs.

For the latest news and updates, Like and Follow on Facebook, Twitter, and Instagram.

Fairytales Bridal Boutique

With two stores located in Moonee Ponds and Nunawading, Fairytales Bridal Boutique could be everything you’ve been searching for in a bridal boutique.  In operation for over 30 years, this boutique is known as one of the best Melbourne has to offer – definitely worth a visit during your hunt for your dream wedding dress.  

Fairytales Bridal Boutique stocks a range of designers with styles and sizes to fit every bride.

For the latest news and updates, Like and Follow on Facebook and Instagram.

Always and Forever Bridal

A family run business with almost three decades of experience in the wedding industry, the team at Always and Forever Bridal are ready to find the dress of your dreams. Their collection holds award-winning designer styles both nationally and internationally. 

From classic vintage mermaid cuts to bohemian column, princess ball gowns and sleek A-line designs, there is something for every body shape and budget.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

KYHA Studios

Established in 2011, KYHA (nee One Day) evolved from Founder & Creative Director Kyha Scott's personal experience as a bride. From its very inception, KYHA blurred the lines between fashion and bridal to create show stopping moments on the red carpet or down the aisle. For those seeking to defy the expected and express their individuality, KYHA and Chosen by KYHA remain the fashion forward choice.

Designed in Melbourne, Australia, KYHA and Chosen by KYHA collections are now available in over 20 countries around the world, online and at its flagship boutiques in Melbourne and Sydney.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

Ferrari Formalwear & Bridal

From humble beginnings in Ormond, Melbourne, with a stock of five dinner suits bought with money borrowed from his Aunt, Brian Ferrari could never have envisaged that his fledging business would one day be a part of so many families’ special occasions. Ferrari Formalwear, still owned and operated by the Ferrari Family, has reliably delivered quality formalwear and service for forty years to over 1 MILLION customers in South Australia, Western Australia and Victoria.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

Brides of Melbourne

Serving Brides in Melbourne for nearly 30 years! 

Brides of Melbourne first opened its doors in September 1993 and continues to impress hundreds of brides every year as Melbourne’s premier bridal emporium. Two beautiful locations – Cheltenham and North Essendon will cater to Brides on both sides of the City.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

Eternal Weddings

Choosing the best wedding gown is one of the most important decisions a bride has to make when planning her big day. At Eternal Weddings, we encourage our brides to bring along the most important people in their lives, mothers, future mothers-in-law, sisters, friends, bridesmaids, to help them with this momentous decision. Every bride wants to look her very best on her wedding day, so it’s crucial that she has the people around her that will be honest in what suits her.

For the latest news and updates, Like and Follow on Facebook, Twitter, and Instagram.

Nifi Bridal

Nifi offers a complete service, from alterations advice to total transformations to ensure you get that perfect fit. You are bound to find an amazing gown that is as individual as you are from our selection of beautiful dresses. Trust Nifi Bridal for personal customer service and the finest wedding dresses Melbourne has to offer.

For the latest news and updates, Like and Follow on Facebook and Instagram.

Amaline Vitale

Amaline Vitale was established in 2006. Located at 980 High Street, Armadale, Melbourne. We believe that every bride deserves to feel beautiful, radiant and absolutely spoiled and we hope to create that experience for every Amaline Vitale bride.  

Our style is unique with a fashion infused influence. Every dress that we create is designed and tailored to accentuate the female form.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

Embrace Bridal Boutique

It all began with a wedding! Founder Kristy was inspired after marrying the love of her life in 2014, to create a space and experience that is unforgettable and special, like our brides! Kristy has created a relaxed, friendly and luxurious space where brides and their tribes can enjoy the wedding dress journey without the pressure and pushy sales staff. 

Picture a beautiful art deco building, a space that excites and inspires your bridal shopping journey. This is what Embrace Bridal is all about. Located in the main shopping precinct of Geelong, our luxurious boutique offers a one-on-one service where brides can choose an exclusive gown of their dreams. 

For the latest news and updates, Like and Follow on Facebook, Twitter, and Instagram.

Zhanel Bridal Couture

Zhanel Studio is based in Melbourne, Australia. Angela has been involved in the fashion industry for over 25 years. She was inspired to start designing from her love of fashion and a passion for being creative. 

Her inspiration is from a classic, older style of gowns and to add a modern twist to create a new look. Zhanel’s dresses are known for their constructed corsetry bodice with amazing lace detail. Angela’s eye has a vision when it comes to the fitting and detail of the gown, especially the bodice which is arguably the most important part of a wedding gown.

For the latest news and updates, Like and Follow on Facebook and Instagram.

Designer Bridal House

Designer Bridal  House is  accredited by the Australian Bridal Industry Academy (ABIA).  

Step into a store filled with gorgeous and luxurious ready-to-wear wedding dresses sourced from Australian and internationally renowned designers, brought to Melbourne for our beautiful bride-to-bes. Try our sought-after labels like Milla Nova, Adi Shlomo, Studio Levana and much more in a very private setting. For the more creative and adventurous bride, we also provide in-house couture services. From start to finish, we will work with the bride to design and create a one of a kind custom made wedding dress that is perfect for her in every way.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

Plus Size Perfection Bridal

The Plus Size Perfection Bridal label was created in conjunction with Leah S. Design to cater for all brides, sized 16 plus. 

Our gowns are specifically designed to not only fit, but compliment fuller figured women. Much of our extensive range features the ‘Magic Corset” a system of comfortable, flexible boning and corsetry. Exclusive to the Plus Size Perfection range, the ‘Magic Corset” is specifically designed to provide support and structure, and help to create a beautiful silhouette for brides on their special day.

For the latest news and updates, Like and Follow on Facebook, Instagram, and Pinterest.

Werribee House of Brides

Werribee House of Brides is up there among the most popular bridal boutiques Victoria has to offer. They offer an extensive range of bridal gowns to choose from, stocking Australian and international designer brands ranging in sizes 2-44.  And, with a range of bridesmaids dresses, formal wear, veils, jewellery and bridal accessories, Werribee House of Brides has everything you need in the one boutique!

For the latest news and updates, Like and Follow on Facebook and Instagram.

Jennifer Wu Australia

Jannifer Wu, founder and designer of JANNIFER WU BRIDAL, is a multi-award winning fashion designer who dedicates her life to helping women exhibit their individual aesthetic on their wedding day by creating a gown that is personalised for every bride.  Becoming a fashion designer has always been Jannifer’s childhood dream.

Her great interest in designing dresses and learning to make women’s apparel came about when she was 10 years old and has flourished ever since. She felt like  it was her destiny to design and create wedding gowns. 

For the latest news and updates, Like and Follow on Facebook and Instagram.

Kay Elizabeth

Kay specialises in unique bridal and evening couture, individually designed to perfectly fit, flatter and give you the confidence to feel fantastic on your special day. With over 20 years of experience in the bridal and fashion industry, Kay creates exquisite and luxury made-to-measure, hand-made gowns using time honored couture techniques. 

Using premium and quality fabrics and a personal and custom design process, Kay will bring your dream gown to life by incorporating your own personal style with elegance and sophistication, giving you cherished memories to last you a lifetime.

For the latest news and updates, Like and Follow on Facebook and Instagram.

Maggie's Bridal

With over 30 years experience in the wedding industry, Maggie’s Bridal certainly knows how to connect a bride with her dream wedding dress.

This award-winning family owned and operated bridal store offers a large range of gowns for purchase and hire, off the rack sales, alteration services and cleaning services – everything you might need to ensure your dress is in immaculate condition for your big day. Whether you are after a boho chic gown or something on the traditional side, rest assured the consultants behind Maggie’s Bridal will help fit you into the wedding dress you have always dreamed about.

For the latest news and updates, Like and Follow on Facebook.

For many thousands of brides across Australia, finding the perfect wedding dress is one of the most important element when it comes to putting together their dream wedding. For those located in Melbourne, Victoria, these 25 exquisite bridal stores are your best bet when embarking on your hunt for your perfect wedding gown.