Lonely Label

Lonely Label

Lonely Label is a design studio hailing from New Zealand that honors the strength and uniqueness of women through its stunning lingerie, swimwear, and apparel. Each collection from Lonely is inspired by the real women who wear their pieces, creating a dialogue that reflects a commitment to exceptional comfort, distinctive silhouettes, and bespoke prints and materials. Emphasizing a positive body image and the freedom to express oneself, Lonely Label takes a refreshing approach to marketing by showcasing its collections through the Lonely Girls Project--a journal that features women from diverse backgrounds around the globe, each styled in their own way. With flagship boutiques located in Auckland and Wellington, Lonely Label also has a presence in various cities worldwide, from Tokyo to Los Angeles. Don't hesitate to reach out to learn more!